Logo and identity design, below the line materials, Linkedin launch campaign
Stratta & Associati collaborated with Studio Zafferoni to create a strong and recognizable brand identity. Specializing in chemical analysis for rice crops, Zafferoni ensures compliance with Italy’s strict organic standards and is trusted by over 150 rice mills. However, it lacked any communication materials.
We designed a logo and identity inspired by crop colors and the concept of growth through networking, with the tagline “L’unione fa il biologico” (Organic is in the numbers).
Through well-crafted materials and a successful LinkedIn campaign, Zafferoni confidently debuted at Biofach 2020, the world’s leading organic food trade fair.
