Logo design, company photoshooting, staff portraits
Stratta & Associati worked with Riseria Masinari, Italy’s oldest operating rice mill, to refresh its brand and communication materials. Despite its strong reputation among rice farms, its visual identity was outdated.
Through visits and interviews, we explored the family’s legacy, then captured its essence with a photo and video shoot featuring the mill and staff.
The new logo, in subtle natural tones, paired with a timeless font, reflects tradition and quality. These assets were seamlessly integrated into the company’s website, which was being developed simultaneously, ensuring a cohesive brand presence.
